To Niche or Not to Niche?

Co-hosts Hannah Robinson and Melissa Honan look at whether it makes sense to niche as a bookkeeper and discuss some of the aspects that will affect your business if you decide to niche or if you don’t.

[0:45] Hannah and Melissa discuss and joke about the pronunciation of the word ‘niche’.

[2:10] Melissa talks about how the niche for her business was picked.

[3:10] When it comes to her business, Melissa is passionate about meeting her clients face-to-face and supporting her team members.

[3:23] Hannah touches upon what she considers a pro of having and focusing on a niche.

[4:39] How Melissa feels and acts when she attends in-person events.

[5:29] For Melissa, when you niche, you’re able to understand your clients better and can offer solutions tailored to their needs. She considers having a niche and really connecting with it as the most important thing.

[7:20] Something Melissa experienced at an event she recently attended.

[9:03] Melissa shares her thoughts on the whole ‘To niche or not to niche?’ conversation.

[10:41] Hannah and Melissa talk about the pros of actually not niching down in your business.

[13:43] According to Hannah, when switching industries, by having some expertise in the subject, you can get your foot in the door.

[14:28] Melissa touches upon the analysis paralysis trap some business owners fall into and shares what you should do if you don’t know what niche to choose.

[16:04] What most of the members of Hannah’s and Melissa’s community think when it comes to niching down.

[16:59] An advantage Hannah sees when looking at people who don’t settle for a specific niche.

[18:00] Melissa shares her thoughts on the idea that business owners who don’t niche down can tap into a larger pool of leads and clients.

Mentioned in this episode:

success@ilovebookkeeping.com