How to Keep Your Originality Within Your Niche

How important is originality in your bookkeeping business? Are you constantly looking for unique ways to innovate and develop new ideas within your niche? Co-hosts Hannah Robinson and Melissa Honan discuss how bookkeepers can build authenticity and originality in their niche and develop new, creative ways to serve their clients and create content. 

• Hannah explains how the foundations of originality in business are built on consistently trying new things, and on being okay with things not working out sometimes.
• Melissa talks about authenticity within your niche and how creating authentic content drives audience engagement.
• Hannah asks Melissa how she effortlessly manages to stay original in her business. Her answer is she focuses on being as authentic as possible.
• Melissa describes the benefits of coming up with original ways to serve clients as a small business owner. She also shares how you can build originality & uniqueness in your branded elements.
• Hannah and Melissa agree that taking risks when creating content is the fastest way to originality in business. They also outline a simple way to bridge the gap between idea generation and actual implementation.
• Hannah shares her thoughts on originality and why this critical skill is often overlooked in business.
• Melissa explores the benefits of collaborating and brainstorming with other content creators in your niche.
• Melissa explains why making mistakes is okay, as long as you learn from them.
• Melissa describes her content creation process, and she explains why she believes success demands patience and trusting your ability to make things happen.
• Hannah and Melissa reveal effective strategies to help you overcome an idea drought and develop new ideas.
• Hannah and Melissa agree that people lose originality when they start comparing themselves to others.

Mentioned in this episode:

success@ilovebookkeeping.com