How to Communicate Value as a Bookkeeping Business Owner

Co-hosts Hannah Robinson and Melissa Honan discuss how to communicate value, the role your mindset plays, and they share an exercise that will help you better articulate what you do in a way that’s clear and attracts customers.

[1:14] Even though, in this episode, the topic of communicating value is addressed from the perspective of entrepreneurs and bookkeeping business owners, Hannah believes that it can be applied pretty much anywhere concerning your workplace and relationships.

[1:43] Hannah believes that one of the first things you should do is identify what your value is and identify your promise to your clients. For Melissa, this is one of the reasons why having a niche matters.

[2:09] In Melissa’s opinion, the value communication process starts with doing an internal audience.

[3:52] Melissa talks about her “features, benefits and check questions” exercise.

[7:47] Hannah asks Melissa how she goes about communicating value while looking more confident to a potential client even when imposter’s syndrome kind of creeps in.

[10:11] Hannah believes that being prepared is a great way to feel confident and avoid the feeling of not knowing what to do next.

[11:09] Melissa goes over how she manages to stay consistent in communicating value to current clients.

[14:04] Melissa shares that, in her opinion, standing out in a particular niche comes down to how you package a concept, the words you use and the enthusiasm you project when discussing or explaining it.

Mentioned in this episode:

Quickbooks

Zoom

success@ilovebookkeeping.com