F#¢k Busy Season - It doesn't have to be like this

Busy season doesn’t have to be busy. We should always be looking at the way things have been done “traditionally” and questioning why they are that way.

[1:05] Things aren’t set in stone, we just get stuck in a rut doing the work the way that everyone else does it. You don’t have to have a busy season, you can spread your work out over the year, but it can’t be done overnight.

[1:30] Being a digital bookkeeper means going to a higher level with your clients and becoming a trusted advisor. When we add value to our relationships, the more we get paid.

[1:55] We want to go deep with a few clients and help them to look forward instead of just looking backwards. Working with fewer clients that pay you more allows you to avoid the highs and lows of busy season.

[2:40] Question the way things are. Do you really have to suffer through the chaos of busy season? There is a way out and you don’t have to sacrifice the income.

[3:30] Everything starts with the type of client you serve. Your marketing, sales, and delivery all stems from the kinds of clients you serve. Keep in mind that marketing is not just for new clients, you have to continually resell yourself to your clients in every interaction with them.

[4:10] Set aside 20 minutes this week to think outside the box proactively. Ask yourself the big questions like, “How could I forget about busy season?,” “How can I make more money?” and “How can I serve my clients at a deeper level?” Doing this every single week will have a tremendous impact on your business.